With 2016 now upon us, it is the perfect time to evaluate our brand to ensure it is in sync with who we are and what we represent. The old logo was great, but for various reasons, needed to be re-imagined. We are proud to unveil our new logo as part of the ongoing evolution of BoulderCAST.

The new emblem graphically depicts a storm cloud over the Boulder Flatirons, which triumphantly return in more intricate detail than ever. The iconic Colorado “C” remains a mainstay as well. All in all, our logo represents our continued focus on the weather of Boulder County, Denver, and Front Range Colorado.

To celebrate, we are also announcing that the BoulderCAST online store is “Coming Soon” (Update: It’s Live). You will be able to pick up t-shirts, coffee mugs, key chains, stickers and more, all donning our logo. We even have a few graphic designers hard at work creating some custom weather-related apparel for the store’s launch. All proceeds will go towards maintaining the site. Look for more news about the store’s grand opening in the coming weeks.

Have a good weekend!

We’d like to thank designer Jeff Irwin (St. Louis, MO) for contributions to the new logo. 

Ben Castellani

Ben grew up in western Pennsylvania and holds both a bachelor's and a master's degree in meteorology. He currently works on a programming language tailored for scientists at Harris Geospatial Solutions in Boulder.

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